It started when the founder witnessed how Koreans effortlessly get hot and cold clean water anytime—and now, its mission is:
I was looking for a sense of direction and purpose in my life. I took some time off to backpack in South Korea, looking for inspiration from a new culture. As I moved from one Korean home to another, I had many encounters with Korean homeowners.
I was always mesmerized by the way Koreans drink water. Almost every home I went to had a really cool device that filters and dispenses water. The device instantly dispenses both hot and cold water with a press of a button. It was really convenient! Oh, and they usually look absolutely amazing! The design fits nicely into the vibe of a minimalistic Korean home.
When I came home to Singapore, I couldn't get used to the inconvenience of boiling water using a kettle. Or having to chill water using the fridge. It was too inefficient! I wanted to bring back that part of "Korean" into Singapore.
I tried looking around for a water purifier in Singapore. Something that can provide my family and I with instant hot, warm and cold water. But there was a problem: There was nothing in Singapore close to the ones I've used in Korea.
Most have poor product quality. The few that have acceptable quality have ridiculous price tags. Some require regular maintenance from the technicians, which was so tedious to organize. And it’s also really outdated technology. Some use pushy salesmanship techniques. And most look really bulky and... ugly.
The problem was obvious to me: Singaporeans need a more efficient way to drink water. But there was no one who was trying to solve this problem efficiently. Something in me refuses to settle for anything less than ideal when it comes to drinking water. I guess I've found my sense of direction and purpose.
We decided to use a Direct-to-Consumer model, to cut out the middlemen and minimize the cost of business. These cost-savings are transferred to our customers, making high-quality products affordable to everyone.
Before we started, we decided that there are 3 areas that we will never compromise.
1
Great Design
2
Effective & Affordable
3
World-class Customer Experience
So we expanded our product line to include air purifiers, massage chairs, mattresses, and dehumidifiers.
Each product holds the values of Sterra since we started: Great Design, Effective & Affordable, World-Class Customer Experience.
Our water purifiers make drinking water convenient, air purifiers cleanses the air you breathe, our massage chairs rejuvenate your body, our mattresses promise restful sleep, and our dehumidifiers ensure a healthy home environment.
Our mission is bold:
To empower 1 million homes by 2027 by making their lives more convenient, healthy and comfortable using premium quality yet budget-friendly home wellness products.
Who uses Sterra
Sterra is for when you want a more convenient lifestyle, healthier home and better quality of life. This means...
Instead of boiling water and topping up water in the fridge, you get hot, warm, room temp and cold clean water anytime with just a touch of a button.
You can be sinus-free, remove pet odours so your rooms smell fresh, and lessen dust effortlessly.
Babies’ room is kept fresh so they breathe easier and rest better.
Moulds stop spreading on your walls, ceilings, and toilet so you don’t have to scrub everything by yourself so frequently.
You get relaxation, comfort and pain relief 24/7 at home.
You sleep better and cooler that you wake up feeling so refreshed and pain-free.
And many more!
Over 97% of customers have
awarded us 5/5 stars...and this
is what they love about us
What we believe in
Being a trusted and highly recommended brand
Dozens of popular media outlets and Singaporean celebrities are raving about Sterra.
No wonder over 100,000 families are trusting and using Sterra products now.
Being passionate about minimalist product designs
Sterra products are not just functional, they’re designed with sleek, minimalist aesthetics you’d be proud to own.
Having a terrific customer experience
You just don’t get high-quality products but also world-class customer service.
Whether you need dedicated one-on-one support or an expert in-house technician team, you get it quickly and professionally.
Designing effective and premium yet affordable products
You get high-quality and premium wellness products without the hefty price tag.
See, Sterra has eliminated middlemen by selling products directly to you.
This means there are no unnecessary markups so the prices are kept affordable and you get the best value for your investment.
Giving you risk-free satisfaction
Your happiness matters to Sterra… a LOT!
We make sure you’re 100% happy with our products. But if not, you can return it within 15 days after you receive it—no questions asked.
You’ll get your money back and we’ll pick up the product at no cost.
Being proudly local that’s recognized globally
As a brand that takes pride in its local roots, we're thrilled to be an integral part of our community. Our local pride is complemented by global recognition.
Commitment to award-winning quality & innovation
Sterra is highly committed to giving customers quality and innovative products that have garnered numerous awards.
In fact, Sterra has been recognised as the No.1 Brand in Shopee multiple times.
Proven by over 100,000 happy customers and 5-star reviews.
Being a trusted and highly recommended brand
Dozens of popular media outlets and Singaporean celebrities are raving about Sterra.
No wonder over 100,000 families are trusting and using Sterra products now.
Being passionate about minimalist product designs
Sterra products are not just functional, they’re designed with sleek, minimalist aesthetics you’d be proud to own.
Having a terrific customer experience
You just don’t get high-quality products but also world-class customer service.
Whether you need dedicated one-on-one support or an expert in-house technician team, you get it quickly and professionally.
Designing effective and premium yet affordable products
You get high-quality and premium wellness products without the hefty price tag.
See, Sterra has eliminated middlemen by selling products directly to you.
This means there are no unnecessary markups so the prices are kept affordable and you get the best value for your investment.
Giving you risk-free satisfaction
Your happiness matters to Sterra… a LOT!
We make sure you’re 100% happy with our products. But if not, you can return it within 15 days after you receive it—no questions asked.
You’ll get your money back and we’ll pick up the product at no cost.
Being proudly local that’s recognized globally
As a brand that takes pride in its local roots, we're thrilled to be an integral part of our community. Our local pride is complemented by global recognition.
Commitment to award-winning quality & innovation
Sterra is highly committed to giving customers quality and innovative products that have garnered numerous awards.
In fact, Sterra has been recognised as the No.1 Brand in Shopee multiple times.
Proven by over 100,000 happy customers and 5-star reviews.
Sterra Flagship Store
UB One, #01-22 Ubi Ave 4, Singapore 408830
9:30 am to 7:30 pm daily
Causeway Point
1 Woodlands Square, Singapore 738099 (Level 4)
11am to 9pm daily
Jurong Point
1 Jurong West Central 2, Singapore 648886 (Level 3)
11am to 9pm daily
Tampines Mall
4 Tampines Central 5, Singapore 529510 (Level 3)
11am to 9pm daily
Nex
23 Serangoon Central, Singapore 556083 (Level 2)
11am to 9pm daily
